What is the purpose of Looker?

What is the purpose of Looker?


Looker allows users to visualize data with a finite list of native visualization options, sometimes requiring integration with third-party tools for custom visual elements.

In Looker, end users have limited ad hoc analysis functionality. That results in dependencies on a few technical specialists who must perform analysis at the data model layer or program in functionality to satisfy user requirements.

Looker’s architecture requires that a direct connection to the data be established. That can involve significant investments in databases, reliance on an efficient enterprise ETL process, and limited connectivity options to data sources.

Looker’s data model requires the organization’s business logic and data governance to be managed at the proprietary metadata layer, which increases the risk of vendor lock-in and limits flexibility.

Power bi

Companies are migrating their systems to the Cloud, with the aim of generating value with data and empowering their employees by providing centralized access to information. Learn about the tools that make this change possible.

Looker’s collaborative model allows you to centralize business logic definitions, as well as accelerate development and implementation models. It connects directly to your database, which means you can access data in real time. Looker’s philosophy is to provide the possibility of self-service analysis, empowering users to create reports and dashboards independently. Looker’s API allows you to integrate the tool into your existing workflow, bringing data to where your users need it most.

Take advantage of our free approach to create a proof of concept using any of our partners’ tools with the help of our certified consultants, request a free guided demo or a workshop from our team.

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One of the factors that influence the success or failure of any company are its strategic allies. Therefore, when choosing a new supplier, partner or agency, take the necessary time and do not do it so lightly, knowledge is power!

It is one of the most recognized digital agencies in Latin America and since its inception, has been characterized by having remote teams that ensure an excellent international operation. It is located in Chile and several of its clients are from Spanish-speaking countries.

Customization and measurable results are part of its philosophy. It offers digital solutions focused on design, development, positioning and digital marketing and is a strategic ally that is always guided by data.

In Cebra you can find different digital marketing services, but if what you want is a strategy and implementation of Inbound Marketing, you should consider a budget of between $2,500 and $5,000 dollars per month.

On Cebra’s website you can review a lot of helpful content in different formats. They have a very complete knowledge base where they explain in depth key marketing concepts, Inbound, HubSpot, Buyer Personas and much more.


An intelligent platform that allows everyone in the organization, regardless of their background, to view and explore data to make the decisions that best suit them. All this with metrics and business terms known to all.

Looker gives you access to real-time information to build relevant dashboards and reports that work as a starting point for deeper analysis. It also includes data tools for exact purposes that work to support a specific function and a more specific business objective.

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